Have you seen the new Tobacco Free Florida commercials? They might look familiar to you, because they're based on TV shows and hit movies that are popular with today's tweens, teens, and young adults. According to the U.S. Substance Abuse and Mental Health Services Administration, youth tobacco use is up by 30 percent since 2004, so it is important for us to reach children and young adults before the tobacco companies do. Our goal is to share the truth about tobacco products so that youths know to say "no" the first time someone offers them a cigarette.

Check out the videos below, and tell us what you think!